Strategic Funding Source (SFS) needed to reintroduce itself to the finance industry. Despite 13 years of steady growth and unprecedented success, its brand awareness was zero, and the alternate lending giant was seeing younger more tech savvy upstarts standing in their limelight.
Customers felt that the brand was old and stoddgy and stood for old boy values. We needed to reposition SFS as bold and knowledgeable but friendly, trustworthy and transparent.
Enter Kapitus.
With the new name, came a new strategy and vision, new branding, and a renewed emphasis on technology and customer engagement.
Logo before and after
SALES & MARKETING COLLATERAL - BRANDING
With the launch of the new brand, the marketing communications and sales materials also needed to be updated with the new brand aesthetic and tone of voice. We created everything from sales slicks to print and banner ads and email campaigns. As we continue to develop the brand, portions of the website will also be reworked to embrace more of the Kapitus color palette as can be see in the about us time line image. Lastly we also created new swag for the company, the usual cups and umbrellas and t-shirts were ordered but we also took the opportunity to use the tagline to create fun swag for the youngest of the Kapitus crew.
Marketing Collateral